Apple Inc. (AAPL): price, analyst ratings, earnings and fundamentals
Updated 16 September 2026, 11:35 ET
Apple Inc. (AAPL) closed at $331.34 on 15 September 2026, down 0.5%. The stock is up 8.3% over one month and up 41.6% over one year. It trades 3.8% below its 52-week high of $344.57. Analysts recorded 31 actions in the last 90 days; the median price target of $350 is 5.6% above the last close. The company last reported on 30 July 2026 for Q3 2026: EPS of $2.02 against an estimate of $1.89, a beat of 6.9%, on revenue of $109.4 billion.
Price and performance
Performance figures use dividend and split adjusted closes over trading sessions, so a one-year move compares the last close with the close 252 sessions earlier. The 52-week range uses the adjusted daily highs and lows of the same window. Read the guide: Momentum, trend and technical indicators.
The live chart with technical indicators is in the app: open AAPL in FundSpec.
Analyst ratings
Over the last 90 days FundSpec recorded 31 analyst actions on AAPL from 22 firms: 25 maintained or reiterated a view, 2 upgrades and 4 downgrades. Price targets were 8 raised and 6 lowered. The most recent targets from 24 firms range from $245 to $400, with a median of $350, 5.6% above the last close.
| Date | Firm | Action | Price target |
|---|---|---|---|
| 10 Sep 2026 | TD Cowen | Reiterates Buy | $400.00 |
| 10 Sep 2026 | Rosenblatt | Maintains Neutral | $303.00 |
| 10 Sep 2026 | B of A Securities | Maintains Buy | $380.00 to $370.00 |
| 8 Sep 2026 | HSBC | Reiterates Buy | $366.00 |
| 8 Sep 2026 | Needham | Reiterates Hold | |
| 2 Sep 2026 | Morgan Stanley | Reiterates Overweight | $360.00 |
| 2 Sep 2026 | DA Davidson | Maintains Neutral | $270.00 |
| 1 Sep 2026 | Rosenblatt | Maintains Neutral | $300.00 to $303.00 |
| 17 Aug 2026 | Rothschild & Co | Upgrades to Buy from Neutral | $260.00 to $400.00 |
| 10 Aug 2026 | Jefferies | Downgrades to Underperform from Hold | $285.56 to $263.66 |
A price target is one firm's twelve-month view, and the median across firms is a steadier reading than any single call. Upgrades and downgrades matter more when they change a rating, not only a target. Read the guide: What analyst ratings and price targets actually tell you.
Every action with the firm's history is in Analyst Ratings.
Earnings
The next report is scheduled for 29 October 2026 after the close for Q4 2026, with EPS expected at $1.98 on revenue of $113.5 billion. Apple Inc. beat the EPS estimate in 8 of its last 8 reported quarters.
| Period | Reported | EPS estimate | EPS actual | Surprise | Revenue |
|---|---|---|---|---|---|
| Q3 2026 | 30 Jul 2026 | $1.89 | $2.02 | +6.88% | $109.4B |
| Q2 2026 | 30 Apr 2026 | $1.94 | $2.01 | +3.61% | $111.2B |
| Q1 2026 | 29 Jan 2026 | $2.66 | $2.84 | +6.77% | $143.8B |
| Q4 2025 | 30 Oct 2025 | $1.75 | $1.85 | +5.71% | $102.5B |
| Q3 2025 | 31 Jul 2025 | $1.42 | $1.57 | +10.56% | $94.0B |
| Q2 2025 | 1 May 2025 | $1.63 | $1.65 | +1.23% | $95.4B |
| Q1 2025 | 30 Jan 2025 | $2.34 | $2.40 | +2.56% | $124.3B |
| Q4 2024 | 31 Oct 2024 | $1.60 | $1.64 | +2.50% | $94.9B |
An earnings surprise is the reported EPS against the consensus estimate on the day. The price reaction depends as much on guidance and on what was already priced in as on the surprise itself. Read the guide: Earnings season: estimates, surprises and price reaction.
Estimates, confirmed dates and alerts for every company are in Earnings.
Fundamentals
For the period ended 27 June 2026, Apple Inc. reported revenue of $109.4 billion and net income of $29.8 billion. On a trailing twelve month basis the company shows revenue growth of 14.24%, a gross margin of 48.65%, an operating margin of 33.17% and a return on equity of 148.75%.
Income statement
| Line | Amount |
|---|---|
| Revenue | $109,417,000,000 |
| Cost of Revenue | $54,647,000,000 |
| Gross Profit | $54,770,000,000 |
| Research and Development | $11,729,000,000 |
| Selling, General & Administrative Expenses | $7,346,000,000 |
| Depreciation & Amortization | $3,320,000,000 |
| Total Operating Expenses | $19,075,000,000 |
| Operating Profit | $35,695,000,000 |
| Pre-tax Income | $36,267,000,000 |
| Income Tax Expense | $6,478,000,000 |
| Net Income | $29,789,000,000 |
Cash flow
| Line | Amount |
|---|---|
| Cash from Operating Activities | $34,369,000,000 |
| Stock-based Compensation | $3,401,000,000 |
| Cash from Investing Activities | -$7,757,000,000 |
| Capital Expenditures | $2,455,000,000 |
| Cash from Financing Activities | -$32,640,000,000 |
| Dividends Paid | $4,035,000,000 |
| Share Repurchases | $25,105,000,000 |
| Free Cash Flow | $31,914,000,000 |
Assets
| Line | Amount |
|---|---|
| Cash & Cash Equivalents | $39,544,000,000 |
| Short-term Investments | $22,855,000,000 |
| Accounts & Notes Receivable, Net | $31,398,000,000 |
| Other Receivables | $27,509,000,000 |
| Inventory | $11,092,000,000 |
| Other Current Assets | $17,420,000,000 |
| Total Current Assets | $149,818,000,000 |
| Plant, Property & Equipment, Net | $51,431,000,000 |
| Operating Lease Right-of-Use Assets | $11,205,000,000 |
| Long-term Investments | $84,118,000,000 |
| Goodwill Intangible Assets, Net | $25,417,000,000 |
| Deferred Tax Asset | $27,451,000,000 |
| Other Long-term Assets | $77,557,000,000 |
| Total Assets | $383,266,000,000 |
Liabilities and equity
| Line | Amount |
|---|---|
| Accounts Payable & Accrued Expenses | $64,525,000,000 |
| Total Short-term Debt | $13,542,000,000 |
| Operating Lease Liabilities, Current | $1,579,000,000 |
| Income Taxes Payable | $13,016,000,000 |
| Deferred Liability Charges | $9,538,000,000 |
| Other Current Liabilities | $62,259,000,000 |
| Total Current Liabilities | $149,326,000,000 |
| Long-term Debt | $82,347,000,000 |
| Operating Lease Liabilities, Long-term | $10,911,000,000 |
| Finance Lease Liabilities | $1,230,000,000 |
| Other Liabilities | $55,080,000,000 |
| Total Liabilities | $275,746,000,000 |
| Common Stock | $100,702,000,000 |
| Retained Earnings | $11,326,000,000 |
| Other Accumulated Comprehensive Income | -$4,508,000,000 |
| Total Stockholders Equity | $107,520,000,000 |
| Total Liability & Stockholders Equity | $383,266,000,000 |
Figures as filed with the SEC for the period ended 27 June 2026, in US dollars.
FundSpec fundamental metrics
Each metric is computed from the company's filings and ranked against every company FundSpec covers; the percentile is the share of covered companies with a lower value.
Liquidity
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Cash Ratio | 0.42 | 58th | Calculated as the ratio of Cash and cash equivalents / Current liabilities. This metric calculates the company's ability to repay its short-term debt |
| Current Ratio | 1.00 | 45th | Calculated as the ratio of Current Assets / Current Liabilities. The higher the current ratio, the more capable the company is of paying its obligations |
| Quick Ratio | 0.63 | 40th | Calculated as the ratio of (Cash + Marketable Securities + Accounts Receivable) / Current Liabilities. The quick ratio is a measure of how well a company can meet its short-term financial liabilities. |
Leverage
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Debt/Assets | 0.22 | 68th | Calculated as the ratio of Short-Term Debt + Long-Term Debt / Total Assets. The higher the ratio, the higher the degree of leverage, and consequently, financial risk |
| Debt/Equity | 0.80 | 72nd | Calculated as the ratio of Total Liabilities / Shareholders' Equity. The ratio indicates how much debt a company is using to finance its assets relative to the amount of value represented in shareholders’ equity |
| Degree of Operational Leverage | 1.33 | 63rd | Calculated as the ratio of Percentage change in EBIT / Percentage change in revenue. It is a measure of how earnings for the company is impacted by its sales activity. |
| Long Term Debt/Long Term Capital | 0.43 | 55th | Calculated as Long-Term Debt / (Long-Term Debt + Shareholders' Equity). The ratio is an indicator of the company's leverage |
| Long Term Debt/Total Capital | 0.43 | 59th | Calculated as (Short-Term Debt + Long-Term Debt / (Short-Term Debt + Long-Term Debt + Shareholders' Equity). The ratio is an indicator of the company's leverage |
Profitability
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Free Cashflow Margin Pct | 29.3% | 91st | Calculated as the ratio of Free Cashflow from Operating Activities / Net Sales. It measures how much per dollar of revenue the company is able to convert into free cash flow. |
| Gross Margin Pct | 48.7% | 62nd | Calculated as the ratio of Revenue - Cost of Goods Sold (COGS) / Revenue. The gross margin represents the percent of total sales revenue that the company retains after incurring the direct costs associated with producing the goods and services sold by a company. |
| Operating Margin Pct | 33.2% | 91st | Calculated as the ratio of (Revenue - (Cost of Goods Sold + Labour + Sales, General & Administrative)) / Revenue. Operating margins are important because they measure efficiency. The higher the operating margin, the more profitable a company's core business is. |
| Operating Profit Pct Growth | 18.9% | 60th | The Operating Profit growth rate over the trailing twelve months (TTM) |
| Operating Profit Pct Growth 3 year CAGR (FY) | 11.3% | 62nd | The Operating Profit compound annual growth rate (CAGR) over the past 3 years |
| Operating Profit Pct Growth 5 year CAGR (FY) | 9.2% | 64th | The Operating Profit compound annual growth rate (CAGR) over the past 5 years |
| PreTax Margin Pct | 33.4% | 89th | Calculated as the ratio of (Gross profit - (Operating Expense + Interest Expense)) / Revenue. The pretax profit margin enables profitability to be compared across companies with significant differences in size, scale, capital structure and tax rates. |
| Return on Assets Pct | 36.1% | 98th | Calculated as the ratio of Net Income / Total Assets. It is an indicator of how efficient the company is at using its assets to generate earnings. |
| Return on Equity Pct | 148.8% | 99th | Calculated as the ratio of Net Income / Shareholders' equity. It is a measure of how much profit a company generates with the money shareholders have invested. |
| Return on Invested Capital Pct | 74.3% | 99th | Calculated as the ratio of (Net Income - Dividends) / (Debt + Equity). It is a measure of how efficient the company is at allocating the capital under its control to profitable investments. |
Cashflow
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| FCF Pct Growth | 42.1% | 70th | The Free Cash Flow growth rate over the trailing twelve months (TTM) |
| FCF Pct Growth 3 year CAGR | 35.3% | 59th | The Free Cash Flow compound annual growth rate (CAGR) over the past 3 years |
| FCF Pct Growth 5 year CAGR | 44.2% | 55th | The Free Cash Flow compound annual growth rate (CAGR) over the past 5 years |
| FCF Return on Assets Pct | 38.2% | 99th | Calculated as the ratio of Cashflow from Operations / Total Assets. A high cash return on assets means a company is generating more cash flow from every asset dollar |
| Operating Cashflow Pct Growth | 35.1% | 69th | The Operating Cashflow growth rate over the trailing twelve months (TTM) |
| Operating Cashflow Pct Growth 3 year CAGR (FY) | 9.1% | 58th | The Operating Cashflow compound annual growth rate (CAGR) over the past 3 years |
| Operating Cashflow Pct Growth 5 year CAGR (FY) | 7.0% | 60th | The Operating Cashflow compound annual growth rate (CAGR) over the past 5 years |
Earnings Growth (Net Income)
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Net Income Pct Growth | 29.9% | 64th | The Net Income growth rate over the trailing twelve months (TTM) |
| Net Income Pct Growth 3 year CAGR | 10.8% | 62nd | The Net Income compound annual growth rate (CAGR) over the past 3 years |
| Net Income Pct Growth 5 year CAGR | 8.2% | 62nd | The Net Income compound annual growth rate (CAGR) over the past 5 years |
Top Line Growth
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Revenue Pct Growth | 14.2% | 70th | The Revenue (Sales) growth rate over the trailing twelve months (TTM) |
| Revenue Pct Growth 3 year CAGR | 6.7% | 57th | The Revenue (Sales) compound annual growth rate (CAGR) over the past 3 years |
| Revenue Pct Growth 5 year CAGR | 6.1% | 46th | The Revenue (Sales) compound annual growth rate (CAGR) over the past 5 years |
Taxes
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Effective Tax Rate Pct | 17.3% | 61st | The effective tax rate of the company over the trailing twelve months (TTM). |
Margins and returns say how much of each dollar of sales becomes profit and how hard the balance sheet is working; leverage and liquidity say how much room the company has when conditions turn. Read the guide: A practical guide to discounted cash flow valuation.
Fair value, peer multiples and the full statement history are in the app: open AAPL in FundSpec.
Insider activity
In the last 90 days insiders filed 6 transactions: 1 acquisition covering 7,690 shares and 5 disposals covering 7,194 shares. Acquisitions include awards and option exercises as well as open market purchases. The largest by value was a disposal of 1,439 shares by Jennifer Newstead, SVP, GC and Government Affairs on 1 September 2026, worth about $456,177 at the transaction price.
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 8 Sep 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Disposal | 1,438 | $317.23 | $456K |
| 1 Sep 2026 | Jennifer Newstead | SVP, GC and Government Affairs | Disposal | 1,439 | $317.01 | $456K |
| 1 Sep 2026 | John Ternus | Director, CEO | Acquisition | 7,690 | ||
| 25 Aug 2026 | Jennifer Newstead | SVP, GC and Secretary | Disposal | 1,439 | $310.95 | $447K |
| 18 Aug 2026 | Jennifer Newstead | SVP, GC and Secretary | Disposal | 1,439 | $307.49 | $442K |
| 11 Aug 2026 | Jennifer Newstead | SVP, GC and Secretary | Disposal | 1,439 | $307.75 | $443K |
| 16 Jun 2026 | Ben Borders | Principal Accounting Officer | Disposal | 116 | $295.14 | $34K |
| 15 Jun 2026 | Jennifer Newstead | SVP, GC and Secretary | Disposal | 16,238 | $296.42 | $4.8M |
| 15 Jun 2026 | Ben Borders | Principal Accounting Officer | Disposal | 124 | $296.42 | $37K |
| 15 Jun 2026 | Ben Borders | Principal Accounting Officer | Disposal | 240 | ||
| 15 Jun 2026 | Jennifer Newstead | SVP, GC and Secretary | Acquisition | 30,104 | ||
| 15 Jun 2026 | Jennifer Newstead | SVP, GC and Secretary | Disposal | 30,104 | ||
| 15 Jun 2026 | Ben Borders | Principal Accounting Officer | Acquisition | 240 | ||
| 27 May 2026 | Arthur D Levinson | Director | Disposal | 50,000 | $311.02 | $15.6M |
| 27 May 2026 | Arthur D Levinson | Director | Disposal | 65,000 |
Insider filings record what officers and directors did with their own shares. Disposals are often planned sales or tax related, so a pattern across several insiders says more than one filing.
SEC filings
The latest filing is a 10-Q from 31 July 2026.
| Filed | Form | Document |
|---|---|---|
| 31 Jul 2026 | 10-Q | View on sec.gov |
| 1 May 2026 | 10-Q | View on sec.gov |
| 30 Jan 2026 | 10-Q | View on sec.gov |
| 31 Oct 2025 | 10-K | View on sec.gov |
| 1 Aug 2025 | 10-Q | View on sec.gov |
| 2 May 2025 | 10-Q | View on sec.gov |
| 31 Jan 2025 | 10-Q | View on sec.gov |
| 1 Nov 2024 | 10-K | View on sec.gov |
| 2 Aug 2024 | 10-Q | View on sec.gov |
| 3 May 2024 | 10-Q | View on sec.gov |
Company profile
- Exchange
- Nasdaq
- Sector
- Machinery and Computer Hardware
- Industry
- Computer Hardware
- Headquarters
- Cupertino, California
- Chief executive
- Timothy D. Cook
- Employees
- 164,000
- Website
- apple.com
- SEC CIK
- 0000320193
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories. It also sells various related services, such as Apple Arcade, a game subscription service; Apple Music, Apple Card, Apple Pay, and Apple Card. The company serves consumers, small and mid-sized businesses; and the education, enterprise, and government markets.
Sector and peers
Apple Inc. is part of the Machinery and Computer Hardware sector, which FundSpec tracks across 141 companies.
Companies in the same industry by market capitalization:
ASML Asml Holding NVDELL Dell Technologies Inc.CAT Caterpillar Inc.IBM International Business Machines Corp.DE Deere & Co.STX Seagate Technology Holdings plcWDC Western Digital Corp.JCI Johnson Controls International plc
Put two of them side by side in Compare.
FundSpec AI trading models
AAPL is traded intraday by 1 FundSpec AI model whose verified winning calls FundSpec publishes.
| Model | Verified wins | Average gain | Best gain | Last win |
|---|---|---|---|---|
| Apple Inc. (AAPL) day trading model | 848 | 0.51% | 4.93% | 16 Sep 2026 |
A day trading model learns an entry and exit policy for one stock from its intraday history. The record lists calls that closed with a gain; it is a track record, not a forecast. Read the guide: How FundSpec AI trading models work.
In FundSpec: the fair value estimate, the momentum reading, relative valuation against sector and industry peers, unusual options activity and AI model signals for AAPL are available to subscribers, with the same screen in the iOS and Android apps.
Open AAPL in FundSpec